Music
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TRACE launches CODE docuseries to decode afro-urban trends
Trace, the global platform dedicated to afro-urban cultures and youth empowerment, has today announced its new original creation CODE. Premiering on TRACE Urban and TRACE Africa this Friday, 5 November at 16:00 (CAT), CODE is a 16-minute docuseries hosted by the fabulous Ninka Mbaye. The show will decode afro-urban trends and put the spotlight on talents from different origins to empower the new generation. “TRACE not only plans to offer great content on our platforms but also to create programs that promote diversity and inclusion for all. We want to put the spotlight on the success stories of artists, creators and entrepreneurs in order to make talents from all over the world shine…
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YFM gets a bold, new look for the future
Popular youth radio station YFM unveiled a new look, changing up its logo and will now be visually identified as Y. The Y logo represents the new, the here, the now… but also speaks to the future of where the brand will venture and how the brand CI and its platforms are able to remain relevant in any context. YFM is a content brand. Y also launched its new campaign ‘Y _NOT’ using a digital and on-air campaign coupled with a television commercial.‘Y _NOT’ promotes heroes individualism and supports young adults embodying their greatness. “It has been an exhilarating journey to this point, and I am confident that this natural…
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Smirnoff 1818 searches for the next big DJ to crown
The DJing landscape of South Africa still presents a wide gender gap and it is not because of any lack of talent. In male-dominated industries, such as the music industry, the barriers to entry for women are deeply entrenched, making it much harder for females to break through. There are a number of factors that contribute to these barriers, including biasness due to false gender perceptions and lack of access Vodka brand, Smirnoff 1818, has decided to launch a new initiative called Shaya Ingoma. The Shaya Ingoma platform calls on all up-and-coming female DJs nationwide to enter the first for the brand female DJ search. Through Shaya Ingoma, Smirnoff 1818…
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Night Embassy Ambassadors selected for the ultimate night experiences
Night Embassy Johannesburg has selected the Ambassadors of The Night. They will reveal more information on their residencies on October 23 at Anthill in Maboneng.Night Embassy by Jägermeister is a residency programme centred around ‘Freiraum’, a space for unbridled self-expression and unlimited creativity. From November 12 to December 4, the selected Ambassadors will be exploring new directions in nightlife culture through various artforms and foster a strong sense of community. After receiving hundreds of applications and uncovering some of the creative community’s most visionary ideas, the boldest concepts in Johannesburg were chosen: Unmuted by Lincoln Long and Draper, Other Village People by Andiswa Dlamini and Kefiloe Siwisa, Kombonation by Kananelo…
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Kabza de Small shines among the most streamed artists in South Africa on Apple Music
Picture Source: twitter
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Celebrating women in song with Joyous
South Africa’s premier and revered Gospel Ensemble, MTN Joyous Celebration, will present a unique virtual production in honour of the phenomenal women of South Africa. Led by an all-female cast of vocalists – for women by women, this unique celebration will also feature other female guest talent including some Joyous alumni who have graced the stage in the past. In response to the new normal brought on by the Covid-19 pandemic, MTN Joyous Celebration recently launched a new platform, JoyousTV (www.joyoustv.com), the home for all Joyous video content. It is through this platform that the 3-hour production – a tribute to the women of South Africa – will be streamed live…
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Major League DJz joins MTV BASE with their new reality TV show, Inside Life: Major League
Local DJ duos Major League DJz, real names Bandile and Banele Mbere, are now reality TV stars with their first-ever show Inside Life: Major League. Like any other reality TV show, Inside Life: Major League will delve into the lives of the twins, giving fans an exclusive and intimate look inside their lives, while also showcasing cultural sensation and MTV Base Culture Squad member Uncle Vinny. Known for their ardour for all things pop culture and always being at the forefront of the most defining moments in Mzansi, the duo has for the last decade established themselves as formidable musicians in South Africa’s music industry and beyond, coupled with their…
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Youtube, Mtv base and Idris Elba join forces to celebrate Africa’s next global talent this Africa day
MTV Base, YouTube, and Idris Elba announce the return of the AFRICA DAY CONCERT 2021, which will be hosted by Golden Globe and SAG winner, Idris Elba this Africa Day, 25th of May. This follows the inaugural Africa Day Benefit Concert At Home in 2020 that brought African and global superstars together to celebrate Africa Day and raise funds to support families affected by the COVID-19 pandemic. This year’s concert will shine the light on Africa’s next wave of talent that are making their mark on the global stage. The global event will stream on Youtube at 19:00 CAT/18:00WAT and on MTV Base (DStv Channel 322) at 21:00CAT/20:00WAT. The virtual…
