Music

Trace, the global platform dedicated to afro-urban cultures and youth empowerment, has today announced its new original creation CODE. Premiering on TRACE Urban and TRACE Africa this Friday, 5 November at 16:00 (CAT), CODE is a 16-minute docuseries hosted by the fabulous Ninka Mbaye. The show will decode afro-urban trends and put the spotlight on talents from different origins to empower the new generation. “TRACE not only plans to offer great content on our platforms but also to create programs that promote diversity and inclusion for all. We want to put the spotlight on the success stories of artists, creators and entrepreneurs in order to make talents from all over the world shine while inspiring the youth” said Olivier Laouchez, co-founder and CEO of Trace. The new flagship empowerment show will introduce new afro-urban trends from all four corners of the world, decrypting the latest news from music, culture, beauty, fashion, dance, art and food…

Popular youth radio station YFM unveiled a new look, changing up its logo and will now be visually identified as Y.  The Y logo represents the new, the here, the now… but also speaks to the future of where the brand will venture and how the brand CI and its platforms are able to remain relevant in any context.  YFM is a content brand.  Y also launched its new campaign ‘Y _NOT’ using a digital and on-air campaign coupled with a television commercial.‘Y _NOT’ promotes heroes individualism and supports young adults embodying their greatness.  “It has been an exhilarating journey to this point, and I am confident that this natural next step will strengthen our connection with our listeners and propel Y to new heights,” said Haseena Cassim, MD of YFM. “Y is at the pulse of youth culture and as a content brand we create with our audience. The…

The DJing landscape of South Africa still presents a wide gender gap and it is not because of any lack of talent. In male-dominated industries, such as the music industry, the barriers to entry for women are deeply entrenched, making it much harder for females to break through. There are a number of factors that contribute to these barriers, including biasness due to false gender perceptions and lack of access  Vodka brand, Smirnoff 1818, has decided to launch a new initiative called Shaya Ingoma. The Shaya Ingoma platform calls on all up-and-coming female DJs nationwide to enter the first for the brand female DJ search. Through Shaya Ingoma, Smirnoff 1818 aims to narrow the gender gap and shine a light on some talented upcoming female DJs. This empowerment platform will be focused on unearthing, promoting and offering multiple opportunities for upcoming female DJs in Mzansi to showcase their skills, get…

Night Embassy Johannesburg has selected the Ambassadors of The Night. They will reveal more information on their residencies on October 23 at Anthill in Maboneng.Night Embassy by Jägermeister is a residency programme centred around ‘Freiraum’, a space for unbridled self-expression and unlimited creativity. From November 12 to December 4, the selected Ambassadors will be exploring new directions in nightlife culture through various artforms and foster a strong sense of community. After receiving hundreds of applications and uncovering some of the creative community’s most visionary ideas, the boldest concepts in Johannesburg were chosen: Unmuted by Lincoln Long and Draper, Other Village People by Andiswa Dlamini and Kefiloe Siwisa, Kombonation by Kananelo Kabelo Sello and Kgotso Selomah as well as DormantYouth by Thelma Ndebele will take over some of the iconic locations in the city this November to make their wildest nightlife vision come to life.Already shifting creative spaces in the city…

Picture Source: twitter