Film
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Coke celebrates the ‘real magic’ of humanity
Coca-Cola in South Africa unveiled the ‘Real Magic’ brand philosophy and platform that invites everyone to celebrate the real magic of humanity. The platform refreshes the Coca-Cola brand promise – to unite and uplift people every day – with renewed relevance for the world we live in today. The platform is built from lessons of the last 18 months: that we can find magic all around us when we come together in unexpected moments that elevate the everyday into the extraordinary. It also acknowledges the many contradictions experienced as new generations find harmony and human connection in a virtual and divided world. ‘Real Magic’ is being launched alongside a refreshed…


