Tastic Rice honours South Africa’s unsung heroines this Heritage Month

TASTIC Rice is celebrating 60 years with a special acknowledgement of the women who have helped shape the South African nation. 

September marks Heritage month in the country and to celebrate the rich culture and diversity, Tastic’s campaign aims to commemorate unsung heroines across all walks of life for the invaluable role that they play in society.

Tastic rice partnered with four iconic women to showcase little acts of kindness to South Africa and its people – the perfect partners. Noxolo Grootboom, Basetsana Kumalo in absentia, Dudu Khoza, PJ Powers and Rami Chuene confederated to call upon the nation to come together and give in abundance.

“As we celebrate Heritage month and draw inspiration from South Africa’s iconic women, it is important for us as a brand to reaffirm our country’s cultural heritage and honour the many unsung heroines who pioneer the everyday struggles to make their communities a better place through lending a helping hand,” said Thembi Sehloho, Marketing Director of Pasta and Rice.

Sehloho added: “Giving back in a manner that brings people together comes naturally for Tastic rice, we have been an intrinsic part of our country’s heritage and celebratory moments. It is for this reason that we have officially embarked on a journey to partner with women-led organisations across the country to place rice ATMs that will supply affected areas for the month of September.”

An honorary dinner took place on September 2, 2021 to celebrate the central role that the women have played in the upliftment and the development of society in the triumph of what we call ubuntu. This beautiful celebration was attended by notable guests. 

Also in attendance at the event was Melanie Bala, Real Housewives of Durban cast member Nonkanyiso LaConco Zuma, VS Luxury CEO Vika Shipalana, actress Maduvha Madima and many other phenomenal women.

Guests were serenaded to the sounds of Gospel singer Brenda Mtambo, legendary Judith Sephuma and DJ Lamiez Holworthy.

Tastic believes the world would be a better place through the spirit of generosity. Partnering with women across the country is a reminder to its people about the principles of ubuntu. 

For more information on where the Tastic rice ATMs will be placed, follow the brand official social media pages.