Summer belongs to Minnie Dlamini and Ipanema
Media personality Minnie Dlamini is bringing heat to this Summer as the new face of global fashion brand Ipanema.
Dlamini has partnered with the brand for their SS21 campaign ‘Summer Belongs to Ipanema’ launching this month.
Ipanema is a 100% recyclable Vegan brand inspired by Brazilian beach culture.
It’s fun, chic and colourful collections are all about the happy and exotic spirit of summer
The Spring/Summer collection has a variety of styles that include bright colours and attractive styles that are both exotic and bold just in time for a perfect South African summer.
“It’s been a while since Ipanema SA partnered with an ambassador, so we wanted to launch our latest Summer campaign with someone who not only represents the ethos of the brand, but someone who actually lives the brand. Minnie Dlamini was such an obvious choice for us. As a young powerhouse media personality who grew in KwaZulu-Natal, Minnie certainly lives the spirit and culture of the Ipanema brand. She is iconic in her own right, and represents everything the brand stands for,” said Ipanema Brand Manager, Janet Scott.
“We are excited to have partnered with Minnie and look forward to a fruitful partnership – owning Summer 2021.”
Dlamini agreed: “Ipanema is a brand that encompasses the summer beach girl that I truly am, it feels like home. Sustainability and social responsibility has always been very important to me. Working with a brand that is a 100% recyclable Vegan, committed to preserving the beauty of this planet and keeping every woman looking fashionable with technology that gives us lasting comfort. What more can one ask for?”
Ipanema’s vision is to reduce the environmental impact each year and preserve all the Earth’s natural beauty for generations to come. These sandals contain no less than 30% recycled material and are 100% recyclable, meaning the material can be reused countless times. It is this strong sense of social and environmental responsibility coupled with cutting-edge technologies that create the unique style of Ipanema.
Did you know?
The pattern on the sole of Ipanema shoes comes from the iconic pattern on the boardwalk of Ipanema beach in Rio de Janeiro.
The Ipanema brand is based on the pillars of fashion, music, art, and well-being. Sold in over 100 countries around the world, Ipanema’s designs reflect the brand’s laid-back attitude while using innovative materials and staying connected to current fashion trends.
